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Sarah Powers Media

Understanding how people perceive your company is an important part of running a successful business. Tweaking your design for letterpress will ensure that the final product has the right impact.

While you can print on almost any surface (one of the many benefits of hand-fed printing), you can use a cotton stock with a fluffy textured finish for most jobs since it provides the perfect medium for the impression. This business card printed for Sarah Powers Media illustrates this with the super-thick Kraft paper stock. The extra benefit of the Kraft stock is that it’s made from 100% post consumer recycled content. These cards were printed in chartreuse and black ink which stand out pretty well over the kraft paper. The corners were rounded to soften the look of the card.

Letterpress is a great way to communicate to your customers the quality and style of your brand which is why it so popular among many creative people for printing their business cards.

• By Dolce Press
• For Sarah Powers Media
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